Picking an Artist:

After researching a variety of genres, I have decided to pick Ellie Goulding as my chosen artist. Originally, my ideas were centered around pop such as Jessie J, Rita Ora and maybe even Taylor Swift. However, I felt that this was too mainstream for me, so I am focusing on the indie and electro pop genre, as it is a bit different. Ellie Goulding doesn't have an exact genre as her songs vary, but her style is very indie.

 She is with 4 record labels, who are all included in the Universal Music Group:

• Polydor Records      
• Cherrytree Records
• Interscope Records
• Neon Gold

http://www.polydor.co.uk/

http://www.cherrytreerecords.com/main

http://www.interscope.com/#!/interscope

http://neongoldrecords.com/