"A few years ago new musicians promoted themselves via 'MySpace' but now it is redundant. YouTube is the prime platform for musical artists to promote themselves and the success of 'Gangham Style' proves this." Agree or Disagree?
Due to the recent failure of MySpace, up and coming artists had to find a new way to establish themselves at get noticed by the population of web users. YouTube has always been popular for new artists but much more so recently, where more and more are becoming noticed and made famous simply by uploading their own material and getting enough views. I do agree that YouTube is the prime platform for musical artists to promote themselves due to artists such as Justin Bieber who has rocketed to fame over the past few years. A girl called Madison Beer has also recently been discovered by the same man to discovered Justin Bieber, Scooter Braun, who tweeted her which caused a lot of excitement surrounding Madison, who could potentially be made a star if they decide to act on it. Below is a link to her YouTube account where she regularly posts videos of herself performing covers of popular songs. Gangham Style supports the argument that YouTube is the prime platform for musical artists because it is possibly the most famous YouTube video at the moment and has made it onto MTV and other hit music channels. Others may argue however, that it is still the record labels and the production of music videos that promote the artist, because even though they can get noticed on YouTube, it is in fact the record label who signs them, funds the production of high budget music videos to establish them in the music industry, thus launching their careers. I agree that this is completley valid, but even the biggest named artists eventually use YouTube as a way to directly access their target audience and further spread awareness of new songs and representation of their image. People spend on average 2.3 hours per day online as opposed to the 1.6 hours per day that they spend watching television, showing the impact that uploading a YouTube video of an artisit can have on their success, instead of using TV music channels for instance.
http://www.youtube.com/user/MadisonBeerMusic
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