The two genres that I will be discussing is rock and mainstream pop, because they are almost complete opposites and use media language to appeal to their target audiences in very different ways, because their audiences are interested in different styles of music. The rock genre gives a more sinister and rebellious tone in all their videos for example, because they are representing majorly an older audience who's tastes come under a very niche market.Take Mr. Brightside by The Killers for example, it is not an extreme example of a typical rock video because it is slightly mainstream but it still has the concepts of a traditional rock video- a dark underlying message, outrageous costumes and it is highly performance based. Unlike pop, the videos do not focus solely on emphasising the artists or bands image through key elements, but are more focused on the performance side to a certain extent. Therefore it could be argued that pop artists show more signs of narcissism in their videos because the record label sells through their image as well as their music. These artists such as Justin Bieber will therefore be more hyper-conscious than typical rock artists who have a more care free attitude when it comes to their image. Arguably, it seems that both the rock and the mainstream pop genre both make use of intertextaul references in order to grasp their target audiences' attention and keep them interested. However, pop culture does tend to include more pastiche material in their music videos, because they are much more focused on the visuals than the rock genre. This is mainly due to audience demand as mainstream pop appeals to the younger teenage generation, who don't just look for good music, but the whole package. Lady Gaga for instance has a very particular sense of style and wears costumes that create visual parody's in order to always keep an interest amongst her fans.
Monday, 5 November 2012
Media Language used by Contrasting Musical Genres
"Take two contrasting musical genres to study and explain how they use media language to appeal to their target audiences through music videos"
The two genres that I will be discussing is rock and mainstream pop, because they are almost complete opposites and use media language to appeal to their target audiences in very different ways, because their audiences are interested in different styles of music. The rock genre gives a more sinister and rebellious tone in all their videos for example, because they are representing majorly an older audience who's tastes come under a very niche market.Take Mr. Brightside by The Killers for example, it is not an extreme example of a typical rock video because it is slightly mainstream but it still has the concepts of a traditional rock video- a dark underlying message, outrageous costumes and it is highly performance based. Unlike pop, the videos do not focus solely on emphasising the artists or bands image through key elements, but are more focused on the performance side to a certain extent. Therefore it could be argued that pop artists show more signs of narcissism in their videos because the record label sells through their image as well as their music. These artists such as Justin Bieber will therefore be more hyper-conscious than typical rock artists who have a more care free attitude when it comes to their image. Arguably, it seems that both the rock and the mainstream pop genre both make use of intertextaul references in order to grasp their target audiences' attention and keep them interested. However, pop culture does tend to include more pastiche material in their music videos, because they are much more focused on the visuals than the rock genre. This is mainly due to audience demand as mainstream pop appeals to the younger teenage generation, who don't just look for good music, but the whole package. Lady Gaga for instance has a very particular sense of style and wears costumes that create visual parody's in order to always keep an interest amongst her fans.
The two genres that I will be discussing is rock and mainstream pop, because they are almost complete opposites and use media language to appeal to their target audiences in very different ways, because their audiences are interested in different styles of music. The rock genre gives a more sinister and rebellious tone in all their videos for example, because they are representing majorly an older audience who's tastes come under a very niche market.Take Mr. Brightside by The Killers for example, it is not an extreme example of a typical rock video because it is slightly mainstream but it still has the concepts of a traditional rock video- a dark underlying message, outrageous costumes and it is highly performance based. Unlike pop, the videos do not focus solely on emphasising the artists or bands image through key elements, but are more focused on the performance side to a certain extent. Therefore it could be argued that pop artists show more signs of narcissism in their videos because the record label sells through their image as well as their music. These artists such as Justin Bieber will therefore be more hyper-conscious than typical rock artists who have a more care free attitude when it comes to their image. Arguably, it seems that both the rock and the mainstream pop genre both make use of intertextaul references in order to grasp their target audiences' attention and keep them interested. However, pop culture does tend to include more pastiche material in their music videos, because they are much more focused on the visuals than the rock genre. This is mainly due to audience demand as mainstream pop appeals to the younger teenage generation, who don't just look for good music, but the whole package. Lady Gaga for instance has a very particular sense of style and wears costumes that create visual parody's in order to always keep an interest amongst her fans.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment