My 5 top videos:

Below are Youtube clips of my top 5 favourite music videos and an explanation of why I like them and what they involve.

Rihanna- We Found Love

I like this RnB styled music video because it fits Rihanna's image and is fun whilst at the same time having a narrative that involves a man, which adds to the interest. It abides by the typical codes and conventions of her genre as it focuses a lot on her appearance as she has several costume changes, and it is a mixture of performance and narrative. The story line is fairly easy to follow and it has a strong performance aspect of it, which is typical to Rihanna's other music videos. Unlike a lot of artists of the genre, this music  depicts her life as not so good at times and the lighting and colour create a dreary tone, which fits in with some of the shabby locations such as the apartment blogs. When the rhythm becomes faster and the volume becomes louder in the build-up to the chorus the takes are shorter and faster with quick straight cuts that go between different scenes to give a sense of a fast-paced life and a lot of excitement or anger, depending on the part of the song.



Beyonce- Run the World (Girls)

This is similar to Rihanna's video because they are in the same genre and there is performance in them both. However, in this particular video of Beyonce's, it is completely performance based as she is the focus with several backup dancers. She is dancing and singing the whole time which represents her known image to her target audience- her style and dance moves. She doesn't wear typical clothing which is usual of Beyonce and it is obvious that the video is set in a desert with some sort. This indicates a particular tone of the video as it is slightly military based which is directly relevant to the lyrics of "Who run the world girls."

 

Nickleback- Rockstar

 

This is a particular favourite of mine because thee video itself is also directly relevant to the lyrics- even more so than Beyonce's video. The song is about how everybody wants to have a rockstar's life, and it is also solely performance based. However the main difference between this and the previous video is that the artist, Nickleback, only appears in the video occasionally and briefly, and it is mostly made up of random members of the public singing along in the street. Celebrities such as the Playboy bunnies appear in it also, which adds quality and appeal to the video for the specific target audience.

 

 

 

 

 

 

Katy Perry- Part of Me

 

I like this video because it is unlike Katy Perry's previous videos where she is very feminie looking and it's all about her image. Though there are still several close-up shots which identifies the artist and her unique image, this video is in a military style and has a strong story line which is fairly similar to mine in the sense that there is a plot that the audience has to follow along to. However my music video idea is a lot more sombre and there is no performance aspect of it, as it simply does not fit in to the context of my video. In Part of Me, there is an element of performance that matches the narrative. A mix of these two styles will keep an audience interested in the video, expecially for this genre of mainstream pop.

 

 

Carly Rae-Jespen- Call Me Maybe

 

Finally, Carly Rae Jepsen's video to Call Me Maybe is amusing as it has an aspect of a storyline and has twist at the end, with the boy she likes turning out to be homosexual and asking for another man's phone number. Carly Rae Jepsen is a fairly new artist and this was her first video which means that it would have to include her as the main part and focus a lot on her image and certain things she does, in order to create some form of brand image and awareness amongst the target audience so that they will remember her in her following videos. Therefore, the tone is upbeat and comical, with a lot of bright colours and lighting to portray her young and lighthearted style. The story line is simple and is directly related to the lyrics of the song, which is a typical girl/boy romance, until the end.